Snapchat has grown to become a force to reckon with. But it wasn’t always like this. It has been a journey full of challenges, obstacles, and incredible milestones.
Below is a timeline of Snapchat, right from its birth in the Stanford University dorm room to the evolution of Spiegel as a formidable CEO.
April, 2011: Conception
Like all other great apps, the Snapchat story starts in a college, Stanford University to be precise.
The story goes that one evening a friend of Evan’s complained to Evan about having sent a photo to someone that he shouldn’t have sent. That’s where the idea of an app that sends disappearing photos was born.
The idea is brought to life by 3 enthusiastic founders.
However, before Snapchat was ever a cool Android and iOS app, it had first started as a website. Evan Spiegel, Brown, and Murphy (the 3 founders) first created a website that allowed photos to be sent only after a timer ends.
However, after some much thought, they decided that the idea was better off as an app since most phones already had an integrated camera. Taking and uploading photos would therefore be much more efficient.
July 2011: App is Launched as Picaboo
In July 2011, Evan and crew launched the app on the iTunes store. But app or not, Evan and clue had a very tumultuous start.
Investors and fellow classmates balked at the idea of an app that sent auto deleting photos.
Or it might have been the name. The earlier version of Snapchat was known as Picaboo. However, it turned out that Picaboo was already a copyrighted name. The rightful owner of the name took legal action. And that’s how Snapchat came to be called Snapchat.
December 2011: Towards the first 1000 Users
It is impossible to believe that the app that is not the talk of town had an incredibly slow growth. After investors and college mates balked at the idea of Snapchat, the app gained fame among high school students.
They enjoyed the fact that they could text each other during class without leaving trace of their mischievousness.
The usage of the app surged over the December 2012 holidays as high school students acquired new smartphones and iPhones. That December, Snapchat hit its first 2,400 users.
It seems that the 2000+ mark was all that users needed to validate the app. From there, the app enjoyed rapid growth, boasting over 20,000 users in January 2012, and over 100,000 users by April of the same year.
March/April, 2012: The First Investor Comes Calling
By April 2012, Snapchat was on an upward trajectory, and it was only natural that it would attract a few investors.
Barry Eggers, one of the directors at Lightspeed Ventures, a venture capital company, learns that Snapchat is one of the most popular apps among teenagers. He sends his partner, Liew to pursue Snapchat.
The result? Lightspeed Ventures becomes the first company to invest in Snapchat. They injected a total of $485,000 in the app.
May 2012: Snapchat Is Processing 25 Images Per Second
That’s a crazy number. An app that very few people knew about six months ago was now processing 25 images per second. The growth of Snapchat was so fast that Spiegel reported that they were having problems scaling their operation as the reason why the app was failing to send snaps in real time.
But with growth comes the public spotlight, and quite almost fatefully, the light may tend to highlight some areas that you might have wanted to leave hidden.
That was what happened to Snapchat. On May 6, 2012, a New York Times blog published a story pointing out that users on Snapchat had a reputation of sharing sexually explicit snaps.
A few months later (in December), Gawker published a news article about a new Tumblr blog that was incredulously named “Snapchat Sluts.” The blog contained sexually explicit snaps that had been captured on Snapchat.
Spiegel defended the rumours, maintaining that up to 80% of snaps are sent during the day by teenagers in classroom, and since snaps are sent the moment they are captured, it would be highly unlikely that students would sext during class time.
October 2012: Snapchat Processing about 20 Million Images Per Day, 231 Per Second
Something is definitely happening to Snapchat; something good. The app is processing 20 million images per day, and it is ranked position #19 in the iTunes free apps category.
In the same month, Snapchat has launched their first official Android app. It looks like there is no stopping it.
12 December 2012: Holy Cow! Snapchat Now Has a Valuation of $70 Million
On December 12, 2012, TechCrunch announced that Snapchat was about to close a mega funding deal with Benchmark Capital. In the said funding, the Snapchat was to raise almost $10 million, bringing its total valuation to $70 million.
Benchmark Capital also funded Instagram, and it is not a surprise that they would be interested in standing behind Snapchat. As early as 2012, venture capitalists have a strong feeling that image sharing social media is the way to go.
Snapchat also has an appeal that many other social media networks lack. It does not archive messages. Heck! It does not even give you the time to edit your snaps and remove acnes using artistic Photoshop brushes. The app encourages spontaneity.
Come to think of it, Snapchat is the perfect mimic of how we interact in our day to day lives. The conversations we have with colleagues in the bathroom are not archived, neither are they planned in advance. They just happen.
Meanwhile, the Android app, which allows users to sign into Snapchat via Facebook, continues to gain momentum.
14 December 2012: Snapchat Releases Video Sharing and Prototypes Monetisation
On 14 December 2012, Snapchat announced of its greatest achievements so far. Users could now record and send videos that were up to 10 seconds long, just like they were sending photos.
Just like photos, the videos will take between 1-10 seconds from the time the receiver opens them before they disappear.
Many tech magazines herald the update as a gamechanger. It is particularly impressive that it only takes less than one second between opening the app and starting to record a video. In other words, the feature is incredibly easy to use.
Together with this update, Snapchat imposes a stricter ‘friending’ process. Users will now have to ‘friend’ each other before they can begin exchanging snaps. Previously, users could snap any username that they felt like snapping.
Spiegel also announces that they are thinking monetisation, but their priority is on reaching scale, thanks to venture funds.
But without a sheen of doubt, if Snapchat started monetising its platform, it would have some of the most captive ads on social media, possibly forcing users to view ads for 5 or 10 seconds before they could resume use of the app.
December 21, 2012: Facebook Launches Poke, is it an Underhanded Attempt at Running Snapchat out of the Market
On the Morning of December 21, 2012, the tech world woke up to some interesting news. Facebook was launching a standalone app called Poke.
The app would let people send photos, videos, or text messages that would expire after a few seconds. Does this sound familiar?
The app was incredulously similar to Snapchat. It was a clone of Snapchat, albeit with a few additional features like the ability to send simple text messages as well as video images.
There were whispers in the tech world that this was an underhanded attempt at competing with Snapchat, which was gaining traction at an incredible rate. Apparently, Facebook did not want to wait for Snapchat to grow as popular as Instagram that it became hard to compete with or too expensive to acquire.
At this time, Snapchat was one year old, and it was already processing 50 million snaps through its servers every day. It was clear to see why Facebook would be interested in getting into the ephemeral messaging application.
However, even before its launch, Poke was fated to fail, and for one fundamental reason: Snapchat advocates for privacy, Facebook has always been a strong advocate for openness and sharing. It also did not help that Poke’s privacy linked by to the Facebook’s old terms and conditions, implying that Facebook could archive users’ messages.
The launch of Poke was all the validation that Spiegel needed. If a Blue Chip company could try to copy his product, it was certainly valuable.
A few years after its launch, Poke catapulted to rock bottom, and was finally removed from the app stores on May 9, 2014, leaving the playing field for Snapchat.
February 8, 2013: Snapchat Raises $13.5 in Series A Funding Led by Benchmark Capital
By now, it is clear that Snapchat is here, and it is here to stay. No one can dethrone it. Teenagers around the world are having the time of their lives snapping, and the older folk are slowly but consistently joining in the melee.
On February 8, 2013, the app, which had won the prize for “Fastest Growing Startup” in 2012, finalised a $13.4 million Series A funding that was led by Benchmark Capital.
In December 2012, it had been announced that Benchmark Capital was willing to inject around $10 million into the startup. The deal closed at $13.4 million, at a valuation of $60-70 million.
Mitch Lasky from Benchmark Capital led the funding and was scheduled to join the Snapchat’s board of directors alongside Spiegel and Murphy. According to his words back then, Benchmark Capital was proud to fund an app that was set to change the world.
During the same time, Snapchat reported that it was processing more than 60 million photos per day, and more than 5 billion snaps had already been sent through the app since its launch.
February 21, 2013: Snapchat Video is on Android
February 21, 2013 dawns with a lot of good news for Android Snapchatters. Now, they cannot only send autodeleting photos and text messages; they can also share self-destructing videos with their friends.
According to co-founder Daniel Smith, getting video to work on Android phones was a great challenge as many of the Android Smartphones had not been designed with Snapchat in mind.
February 27, 2013: Reginald Brown Sues Snapchat
On February 27, 2013, a South Carolina man named Reginald Brown sued Snapchat’s Evan Spiegel and Bobby Murphy for allegedly ousting him out of the co-founders list.
Apparently, Spiegel and Murphy wanted Brown to disappear, just like the disappearing photos on the app. The trio had been classmates at Stanford University, and it was heard that Brown first came with the idea of creating a self-destructing photo app.
Brown used a collection of Google chat messages and emails to prove his case.
Allegedly, Evan and Murphy changed passwords on the Snapchat servers one month after the launch of the app, denying access to Brown, who felt that he rightfully owned one-third of the company.
The lawsuit also alleged that Brown came up with the original name of the app, Picaboo, as well as the ghost logo that Snapchat uses.
It is also alleged that Brown launched the first Facebook Page and Twitter handle for the app. In addition, Brown drafted a patent for Snapchat, something that Spiegel’s father acknowledges in a text message to Brown’s father.
The three college students apparently worked on the app in the summer of 2011 and even celebrated the birth of the app in a Los Angeles restaurant. If you closely look at the picture of the cake above, you’ll see the now familiar Snapchat logo drawn on the cake.
On their part, the sued Snapchat team claimed the lawsuit was devoid of merit.
Snapchat’s case is eerie reminiscent of the Mark Zuckerberg and Winklevoss twins dispute. The twins claimed that Zuckerberg had eloped with their idea of a social network app, which would later become the sensational Facebook.
April 16, 2013: Snapchat Now Processes 150 Million Snaps per Day Despite Spam Problem
Trust spammers to be everywhere. They are there in your email, your Facebook account, and now on Snapchat. In the dawn of April 16, 2013, the Snapchat team disclosed that users had complained of receiving spam snaps from people who were not on their friend’s list.
Upon closer examination, Snapchat found that an individual had created multiple accounts, which were being used to send spam to people with public profiles. They responded by momentarily disabling the creation of new accounts.
Ironically, Snapchat’s spam snap problem is as a result of its steady growth. As of this date, the app was processing about 150 million snaps per day, as reported during a Dive Into Mobile First Conference.
At this time, Snapchat had bypassed Instagram, which was sending 40 million pictures per day.
June 22, 2013: Whoop! Whoop! Snapchat Snaps $60 Million in Series B Funding
On June 22, 2013, Snapchat reported that it had raised $60 million in Series B round, bringing the pre-money valuation of the company at around $800 million!
Series B funding was led by Institutional Ventures Partners, the third VCs to come in after Lightspeed and Benchmark Capital.
The newly acquired capital, it was anticipated, would be used to scale Snapchat’s presence in the ephemeral web.
August 7, 2013: Facebook’s Last Kicks
Snapchat continued to grow throughout 2013. By August, the app was processing over 200 snaps per day, and becoming a bigger challenger to Facebook.
Realising the importance of visual media in social media and refusing to give up with the catastrophic failure of Poke, Facebook launched an update for its iOS Messenger app that allowed users to send Instagrams from the app.
September 9, 2013: Snapchat Micro for Smart Gear
A week after the release of Samsung Galaxy Smart Gear smartwatch, Snapchat launched an app for wrist-worn devices.
Snapchat Micro, the app for wrist-worn devices, allows users to send snaps right from their wrists. The app comes with a 1.4 megapixels camera, which can take 720p videos. Users can also take photos using the device and set who they want to send them to.
In case you want to add text or effects on Micro photos, the snap automatically opens on your Galaxy note for that very purpose.
According to Snapchat’s founder, Evan Spiegel, the move is one way to reduce the time spent before capturing a moment and sharing it with your friends and connections.
November 13, 2013: Facebook Makes a $3 Billion Offer for Snapchat
Did Facebook really make an offer to buy Snapchat at $3 billion?
The claim was first made by the Wall Street Journal. Neither Facebook nor Snapchat offered a comment on the matter at the time.
According to the story published on November 13, Facebook had first offered Spiegel $1 billion offer. However, in the weeks following the first offer, Facebook officials contacted Spiegel again with an all-cash offer of $3 billion.
Of course, Spiegel spurned the offer.
November 13, 2013: Snapchat Now Sending 400 Snaps Per Day
It’s been 2 years since Snapchat was founded, and it’s been on an upward trajectory ever since. It is hard to believe that this is the same app that investors balked at. In 2011, the idea of sending ephemeral photos was something new; in 2013, millennials cannot get enough of Snapchat.
By November 2013, Snapchat users were sending more snaps than the number of uploads that Facebook was getting. Snapchat stats stood at 400 million snaps per day (about 4500 per second.)
Facebook stood at 350 million uploads daily, while Instagram was getting a partly 55 million uploads.
Critics predict that Snapchat numbers will grow even higher as Snapchat, which at the time was majorly used by millennials only, expanded into the other demographics.
December 11, 2013: Snapchat Raises $50 Million in Series C Funding
In Series C funding, via SEC filing, Snapchat raised $50 million. The primary investor was Coatue Management, a private equity firm.
Previously, it had been rumoured that Snapchat was seeking to raise about $200 million in Series C funding. This speculation came from Spiegel’s constant mention of TenCent, the company behind WeChat. However, TenCent had already invested in Series B funding.
The new investment brought Snapchat’s at approximately $123 million.
December 20, 2013: The Death of Ephemerality
On December 20, Snapchat introduced a feature that allowed users to replay one snap per day.
Understandably, you might open a video snap in a place where you cannot hear the sound e.g. a noisy subway. It is only fair that you have a chance to replay the snap, right? Snapchat thought of that, but in so doing, it sacrificed on the ephemerality of snaps.
The real thrill of using Snapchat comes from the fact that you only have one chance of viewing a snap. With the one-only-chance, you can’t afford to be distracted. You pay attention to the snap.
This, of course, raises a whole lot of other concerns, and critics have anonymously agreed that the move is not a very good one.
December 27-January 9: Snapchat Hacked: 4.6 Million Usernames and Phone Numbers Leaked
It happens. Between December 27 and January 9, 2014, an anonymous group of hackers calling themselves SnapchatDB uploaded and published usernames and phone numbers of approximately 4.6 million North American users.
Security experts agree that since Snapchat is mostly used by the younger population, the worst that could probably happen to most of them was in case someone used the details to start stalking them. Even making the situation direr is the fact that many users use the same usernames on different social media accounts including Twitter and Facebook.
According to the hackers, Snapchat was reluctant to patch security holes in their system. It is not uncommon for White Hat Hackers to publicly disclose computer and software vulnerabilities when the companies in charge feel to acknowledge such vulnerabilities. Such an action will usually force the company into action.
In response, Snapchat announced that it will be releasing a feature that allowed users to opt out of appearing in the “Find Friends” after they had verified their numbers.
January 21, 2014: Snapchat Welcomes Snaptchas to Curb Spam
Owing to the recent security vulnerabilities, Snapchat decides to enhance their security by making new users solve a captcha before they are allowed to sign up.
Apparently, the Snaptcha is not half as effective; a 16-year old programmer is able to come up with a Snaptcha solving code in less than 48 hours.
February 7, 2014: Snapchat Security Continues to Be Under Scrutiny
The first Snapchat security vulnerability was like opening a hornets’ nest.
Over the past few weeks, Snapchat’s security continued to be under scrutiny by independent programmers and security researchers.
On February 7, Jamie Sanchez, an independent security researcher, discovered a security vulnerability that could be used to freeze and crash an iPhone, requiring the owner to reset the device.
The vulnerability does not crash Android phones but makes them relatively slower.
Jamie first released the Vulnerability to Los Angeles Times, claiming that Snapchat does not have respect for independent security researchers.
Snapchat commits to contact Jamie Sanchez and work together towards a patch for the vulnerability.
February 10-11, 2014: Snapchat Hacked by a Fruit Smoothie Snap Spammer
Aren’t these trying times for Snapchat?
The latest Snapchat hack makes user accounts send fruit smoothie snaps to their followers. The spam snaps were embedded with a URL that read ‘go to snapfroot.com.’ On clicking on the URL, users were redirected to allrecipes.com.
The hack is pretty harmless, and Snapchat claims they do not have any evidence of brute force attack on accounts.
May 1, 2014: Ephemeral Texts and Video Calls are Here!
After almost two and a half years of ephemeral photos and videos, Snapchat introduced ephemeral texts and video calls for its users.
Ephemeral photos are a good conversation starter, but many users ended up sending multiple snaps back and forth in order to keep the talk going. Crappy photos with message captions were not too uncommon.
The new feature allowed users to swipe right on a friend’s name to get into the chat interface. The bottom of the chat screen also includes a button that allows you to start a video call. If the other person hits the button too, both ends of the conversation appear on the screen.
May 28, 2014: Spiegel’s Embarrassing Personal Emails Shoved into the Limelight
Snaps on Snapchat might be fleeting… but Spiegel, the founder of Snapchat, found out that emails are a horse of another different.
On May 28, 2014, ValleyWag released emails that Spiegel had written when he was at Stanford University. The emails, which alluded to drinking, doing drugs, and having casual sex, were downright fratty and offensive.
Spiegel tendered an apology, particularly noting that the emails did not reflect his view of women.
June 17, 2014: Snapchat Launches Collaborative Timelines
Snapchat launched event timelines, a feature that allowed users to share their snaps on an event’s timeline, and view snaps posted by other users on the timeline.
Stories, which was the name given to the new feature, would allow users in an event see what others users in the event were up. The live feed would also serve to keep people who were not in the event updated.
The new feature gave Snapchat a collaborative edge, something that would prove very helpful for corporate events.
The first Collaborative Timeline happened during the Electric Day Carnival (ECD).
August 29, 2014: Snapchat’s Live Feature Allows Users to follow Live Events
Snapchat continued to build on its collaborative feature that it had released in June. The new feature, which was labelled ‘Our Story,’ allows users who are at a big event to add their snaps to be part of a larger collection.
The snaps will then be viewable by anyone who opens Snapchat in the world. The feature does not show who took or share the snap, just the fact that the snaps are part of one event.
Unlike the June update, which only made collaborative live snaps available to people physically present in the event, the Our Story feature will make, Our Story allowed anyone to add snaps to the live stream, whether or not they are available in the venue of the event.
September 4, 2014: Push notifications for Snapchat
Snapchat Stories became popular the instant they were launched. They overshadowed snap messages. However, they were easy to forget since most of them were push not pull. The stories weren’t sent to your friends, nor did they generate any type of alerts.
But that changed on September 4, 2014.
Snapchat confirmed that they had rolled out push notifications, a feature that automatically reminded your friends that they had a story to watch.
Previously, Snapchat had been one of the least un-interruptive social media platforms. There were no notifications when someone liked your snaps or commented on one… but social media is about eyeballs, and the Snapchat notifications are not as brazen as the ones sent on other social media networks.
September 29, 2014: Snapchat Settles Settlement with Reginald Brown
After a long court battle, Snapchat finally decided to settle the lawsuit with former classmate and alleged co-founder, Reginald Brown. The negotiations had dragged on for one and a half years.
Snapchat’s CEO acknowledged that Brown did indeed come up with the idea for Snapchat. However, the terms of the settlement remain confidential.
October 10, 2014: The Snappening!
On October 10, 2014, over 100,000 images uploaded on Snapchat and later saved to a third-party website, SnapSaved.com, were leaked by malicious hackers. The unfortunate event was quickly christened ‘The Snappening’.
Snapchat was not to blame for The Snappening as their terms and services explicitly forbid users from connecting their accounts with 3rd party apps.
Most Snapchat users at this time were underage teenagers, and the leakage of the photos, some of which were thought to be nudes, might have cropped up child pornography legal issues.
October 17, 2014: Big News! Snapchat to Start Displaying Ads
By this time, Snapchat had more than 100 million active users, but it’s never made money from them. But that was set to change after Evan announced that the ads will start appearing on the app.
The ads would run on the Recent Updates section of the app, and users would choose whether they wanted to watch them or not.
With a goal to run unobtrusive ads, the first ad debuted on the app on the weekend of 19/20. It was a trailer for an Ouija movie. Users can choose whether to watch ads or skip them.
November 17, 2014: You Can Now Use Snapchat to Send Money
Snapchat announced the launch of Snapcash, a feature that lets users (aged 18+ years) add their debit card to the app, type a dollar amount into their chat console, and hit send to remit the money to their friends.
Snapcash uses the default text-chat console to send money. When in the text-chat screen type ‘$’ followed by the amount you want to send. Snapchat automatically recognises that you want to send money and changes to a green Snapcash button.
When you hit send, the money is instantly deposited into the friend’s account and will be waiting for them when they sign up or login. However, if the cash is not claimed within 24 hours, it will be refunded to your account.
This feature was made possible through partnership with Square. It was first released for Android with an iOS version promised at a later date.
November 23, 2014: The First Brand-Sponsored Story Appears on Snapchat
Snapchat finally did it. After operating for so long without any source of revenue, Snapchat finally started showing ads within the collaborative Our Story timeline. It included a sponsored snap into the (American Music Awards) AMA timeline.
The AMA Our Story timeline was paid for by Samsung, making the company the first paying advertiser on Snapchat.
December 16, 2014: Spiegel’s Leaked Emails Paint Him as Formidable CEO Poised to Change the World
It wasn’t the first time Snapchat’s founder had his emails leaked. But unlike the previously leaked images that painted him as a sexist p!g, the emails that were leaked as a result of a hack on Sony showed just what a formidable CEO Spiegel is.
Emails between Sony CEO Michael Lynton and Spiegel were stolen in a gigantic cyber attack and leaked online for all to see. The emails reveal, among other secrets, plans to make a Google Glass-like device and plans to introduce music to Snapchat in collaboration with Sony.
December 22, 2014: No More Snapchat for Windows Users
At the request of Snapchat, Microsoft removed all third party Snapchat apps from the Windows Phone Store. That meant no more Snapchatting for Windows Phone users, as Snapchat does not have an official Windows Phone app.
6Snap was one of the most popular Windows Snapchat apps that were removed from the store to the dismay of the creators and their fans.
December 31, 2014: Snapchat Has Raised $485 million at a Valuation of $10 Billion
In its latest round of funding, and according to SEC filings, Snapchat raised a whopping $485 million from about 23 investors, at a valuation of at $10 billion. The funding round was led by venture capitalists, Kleiner Perkins.
Apparently, this money is much needed. Sources indicate that Snapchat spends at least $30 million on expenses per year. Half of this amount goes to Google for hosting their images. It was also reported that the company pays at least $3 million in legal months every month.
January 27, 2015: The Launch of Discover
On 27th January 2015, Snapchat launched Discover, a feature of its sensational app, Snapchat. The Discover feature lets users see content from select brands including ESPN, Warner Music, Vice, and CNN.
The Discover page features full screen photos and videos, beautiful brand advertising, and long form content. The page is always available and always updating with new disappearing content.
February 10, 2015: Snapchat Launches Snapchat Safety Centre
On February 10, the world celebrates Internet Safety Day. Snapchat, in collaboration with three non-profits, took the opportunity to launch a Snapchat Safety Centre.
The Safety Centre is a hub of information on how to keep safe when using the sensational social media app. The information in the hub is mostly directed to parents and teachers who do not have information about the app.
However, there is also information for the users such as the community guidelines.
The 3 non-profits that Snapchat collaborated with on the Safety Centre are ConnectSafely, iKeepSafe, and UK Safer Internet Centre.
READ: Snapchat Safety Issues
May 29, 2015: Snapchat Raises another $500 Million from Investors
The latest SEC filings indicate that Snapchat has raised an additional $537 million from investors at a valuation of $16 billion. The valuation represents a 60% bump from the company’s valuation in December and brings the total funding of the social media company to $1.1 billion.
Investors in this round of funding included Glade Brook Capital Partners, Conn, Alibaba, and Prince Alwaleed of Saudi Arabia.
Unlike earlier rounds of funding, the latest round was done as common stocks, meaning all investors in this round are subordinate to the earlier investors. According to the SEC filings, the round started on 17th February.
May 26, 2015: One Hundred Million Users, 400 Million Daily Snaps
Since its launch, Snapchat continued to enjoy tremendous growth, despite the many challenges it faced along the way.
By May 26th 2015, there were approximately 100 million users on Snapchat sharing more than 400 million snaps per day.
July 1, 2015: Change is in the Air. For the Snapchat Interface
Spiegel consistently insists that he knows what millennials want, and the latest update on Snapchat’s interface is gives evidence to his claim.
Part of the changes that came with the app included a new way of finding friends by using Snapcodes and searching by GPS for nearby friends.
Snapchatters also got the ability to watch video snaps by simply tapping on them, rather than holding their finger down the entire duration. This was attributed to videos on Stories becoming longer and longer, hence cumbersome to hold down your thumb the entire time.
Snapchat also allowed users to have animated GIFs as their profile pictures. The GIFs can be created by taking 5 photos on Snapchat. The app will then juxtapose the photos to create a GIF.
August 12, 2015: Travel Mode to Save Travelling Users Data
On August 12, 2015, Snapchat launched Travel Mode, a new feature intended to save travelling users mobile data. The feature is available on iOS and Android.
With the new feature, instead of snaps, Stories and Discovery content getting loaded automatically when a user opens the app, they will only be loaded when the user taps on an item.
October 12, 2015: No More Original Content from Snapchat, Employees Laid off
Snapchat decided to permanently shut down its Snap Channel, leading to the untimely departure of 15 employees.
Snap Channel, which had been launched in January, was part of Discover.
March 9, 2016: Facebook is at it Again, Acquires Video Filter app Msqrd
In September 2015, Snapchat bought Looksery to accelerate its Lens feature.
A few months down the line, Facebook has acquired Masquerade, an app that works in a similar way with Looksery. The acquisition is seen as Facebook’s attempt to keep pace with Snapchat, which has evolved to become a fierce competitor.